.Manly Bands is a direct-to-consumer vendor of males's rings. The provider launched in 2016 after John Ruggiero, the co-founder along with his better half Michelle, couldn't locate a suited wedding event band.This is Ruggiero's 2nd appeal on the podcast. In April 2021, our team reviewed the provider's starting, special ring components, as well as extra. Ever since, Manly Bands has obtained its manufacturer. The manufacturing of rings from, claim, Port Daniel's whiskey barrels or Fender guitar cords creates engaging video, claims Ruggiero, perfect for narration on social networking sites as well as elsewhere.The entire sound of our talk is actually ingrained below. The transcript is actually edited for length as well as quality.Eric Bandholz: Offer our company a rundown of what you perform.John Ruggiero: My partner, Michelle, and I started an internet ring provider knowned as Manly Bands in 2016 to resolve a trouble of wedding celebration bands for guys. Our company were merely wed. I possess big hands as well as could not find a ring that I suched as that was actually certainly not overpriced. My alternatives were getting from a magazine or even having something personalized.I found yourself purchasing from a site. The band arrived in a standard mailer, with no carton or customer care. It was an unpleasant adventure through today's ecommerce standards.Our experts acquired gotten married to, transferred to Fla, and needed to have a task. Our team informed ourselves, "Our company are actually both business owners. Why do not we produce our very own organization?" We explained the types of issues our company will found and also just how to solve all of them. My band adventure showed up, and also our company opted to attempt to handle it for other guys.Our objective when our experts began was to pay for rent. Our team believed making a married couple 1000 dollars a month from this will be great. Our team considered it a way of life service, not high-growth. It was actually simply Michelle and also me in our garage making rings and also sending them out to clients. Our team had hit on something. Our notification resonated along with leads.Michelle and also I make an outstanding group. I produce tips, and also she is actually the implementer. A lot of our effectiveness mosts likely to her innovative thoughts. She titles the rings and also establishes people. She links the bands to consumers. Defining a band only as "eight-millimeter dark" really did not cut it.Our company created bands coming from unique components, like Jack Daniel's gun barrels or even special metals. Business removed. Since then, our team've increased drastically. Our company now have more than 55 folks in the Manly Bands loved ones. About half of those are ring craftsmans that work in our recently acquired manufacturing outlet in Utah.Bandholz: When performed you acquire a producer?Ruggiero: Concerning a year and an one-half ago. Our company had actually been their consumer for several years, so we understood all of them well. Most of their business was actually wholesale, which really did not enthusiasm our company-- visiting mom-and-pop jewelry experts. They kept their retail clients and also brand name. We acquired several of their properties and took over workers.Prompting a production group has actually been just one of the most ideal factors our experts have actually performed. It's been incredible to head out there and also enjoy them make bands out of Fender guitar cords or steel from an M1 Abrams storage tank.Bandholz: Just how performs internal production impact advertising?Ruggiero: It's been actually big. Taking an electronic camera to the other side of the office and also shooting the crew making use of turrets to reduce the metallic poles or scotch gun barrels right into bands creates amazing video recording. Our company possess our cam workers on the market constantly. Our experts make use of that video footage on our social networking sites and in our advertisements and also e-newsletters. Our team try to ensure that since many business in the men's ring room do not produce. They drop ship or purchase coming from international and then ship it out. But our team desire it to last a life time and be actually something individuals can easily take pleasure in.We've had a lot of effectiveness with our army heritage compilation, where our team resource distinct military materials. Our team have the M1 Garand rifle supply, the lumber component, coming from War of the nations I. Enjoying our group placed that in the turret and reduced a part out for a band is actually fascinating.Our advertising and marketing for those bands talks about the history, the soldiers, where the weapon was made use of, and points like that. My better half and I studied filmmaking in university. Our company use our skill-sets to teach and also narrate. For instance, I recently received an e-mail coming from a customer that shared that his gramps used to steer M1 containers. The customer talented one of those bands to his grand daddy, and also they possessed very a mental exchange. It's nice to assist clients connect with their past and make something meaningful.Bandholz: Where can individuals purchase a band from you?Ruggiero: ManlyBands.com. Our experts have photos on Instagram, too. I get on Twitter and LinkedIn.